อาจารย์ ดร.บังอร ฉัตรรุ่งเรือง

คณะวิทยาการจัดการ

บทคัดย่อ

Abstract

To be successful in businesses for the indigenous entrepreneurs has been very hard and rare to find, in particular tourism businesses since the seasonal nature of the businesses and very little support and knowledge. This study explored and investigated the influence of indigenous community personality, sense of community, entrepreneurship traits on their intention to participate in tourism-related businesses, as well as the tourism business success factors with a qualitative approach through interviews. The samples were 10 indigenous community entrepreneurs from Mhong People village in Chiang Mai who participated in the tourism-related businesses. This community has had several rewards and has had the most business ability among all hill tribes and made it the richest community. The data triangulation involves using 3 sources of data in an investigation was for the research validity. The ATLAS.ti qualitative data analysis software and the content analysis were used to create the networks and found the definition of business success in their viewpoints that are not concerned about monetary issues, as well as the influence of indigenous community personality, sense of community, entrepreneurship traits on their intention to participate in tourism-related businesses and the factors of their indigenous community tourism business success. The findings have been worthwhile and beneficial for other indigenous communities in the similar settings.

ไฟล์งานวิจัย

งานวิจัย UiTM ฉบับสมบูรณ์ (รวมเล่ม).pdf

ข้อมูลการตีพิมพ์

ชื่อบทความ :Factors of Indigenous Community Tourism Business Success for the Mhong Entrepreneurs in Thailand

แหล่งที่ตีพิมพ์ :Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 2022, Vol. 14 (3) pp 152-164

ปีที่ตีพิมพ์ :2565

5 07 ต.ค. 2564

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